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Addict

You can never own too much makeup or there’s no such thing as having too much makeup - some would even call it an addiction. Addict is a beauty fanatic’s dream come true. Let your guilty pleasures ignite.

Anthea Persaud

Branding

Packaging

Addict emerged from the notion that for some, makeup is an addiction. Using the idea of a classic cigarette package, and applying it to makeup was the seamless solution for my brand. The two letter “D”s in “Addict” have been turned away from each other, was a clever way to form a pill. Using thin long crayon-style lipsticks to resemble a cigarette works with the brand flawlessly. The target audience is working women between the ages of 20-40 who are on the go and need to quickly transform their look from day to night. The unique design includes a sharpener that collects pencil shavings, so that your lipstick is always on point, a mirror and 3 unique colours suited for all skin-tones.

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