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Ai Jia

Ai Jia is a 100% refillable, reuseable, and recyclable/biodegradable East and South East Asian seasonings and spices packaging that educates its consumers on each spice and its culture of origin.

Paojia PJ Tang

Branding

Packaging

Ai Jia', directly translating to 'Love Home', is a South/East Asian spice brand and product line. The concept for Ai Jia was to create a set of spices that consumers would want to keep, refill, and continue to reuse (with priorities to keep one time use or wasteful packaging out of landfills), whilst creating a brand that was true to the spice's culture of origin (using materials with organic/biodegradable, natural and leafy textures and colours to tie together the spices and their South/East Asian roots).

The kit contains 6 popular South/East Asian spices housed in hemp string jars lined with a washable and reusable, coated canvas liner. The outer sleeve of the kit contains an infographic on the interior which displays information to consumers that communicates the common knowledge of South/East Asian food culture to its Western audience; this includes each individual spice’s native country, favour profile, health benefits and most common food used in.

This same information is also detailed in an infographic card within the single serve refills, which just as they sound, have the purpose of being purchased as a refill for the kit's jars. The packaging of the single serve consists of completely recyclable paper, as well as a bamboo leaf pocket to contain the spice, which is 100% compostable and biodegradable.