gradUates
WORKS
HOME
gradUates
WORKS
HOME

Al dente

Al dente is an authentic Italian pasta brand, inspired by the beautiful flora of Italy and centuries old pasta making tradition.

Ana Georgiu

Branding

Packaging

The bags also tell the story of the pasta types they shelter. Each of the embroidery patterns is inspired by plants of Italy from the same region as the pasta itself. The actual flower resembles the pasta shape creating a more meaningful connection with pastas’ Italian roots. Each of the pastas is meant to be paired with a specific type of sauce. The colour of the bag serves as a guide for sauce pairings: red for tomato sauces, off white for cream sauces and green for pesto.

Al dente bags are made out of 100% natural linen and the closing mechanisms keeps the pasta fresh, while also giving the bags structure. Once emptied the bags can be brought into a store and refilled with the pasta of your choice.

The packaging is meant to capture the rustic Italian aesthetic while also creating a high quality sustainable alternative for conventional pasta packaging such as boxes and plastic bags.