Alaya Rice is a reusable rice package for the average family or individual who regularly consumes rice in their diet.
Inspired by the India Gate in New Delhi, the legs on either side of the arch can be used to fill two different types of rice depending on the needs and/or preference of the consumer.The two doors at the front allow for easy accessibility when dispensing the rice inside. For maximum ease, the door on the back of the package allows space for a foldable measuring cup in every package. To lessen the amount of unnecessary material, Alaya’s intuitive arch doubles as a comfortable handle.
The earth tone colours for the three packages pay homage to nature and the process of growing rice. The various illustrations surrounding the package tell a cultural story of rice, specifically in the Indian culture. This is important to convey as rice is an extremely relevant food in a variety of cultures and ethnicities. The font choice for the title of the package also has a cultural characteristic in order to further appreciate the use of rice in so many different cultures.
Alaya Rice aims to reduce the use of single use rice containers while servicing either large families or a one-person home. Alaya Rice celebrates the place that rice has in the kitchen no matter your background.