Ambiance is a magazine meant to showcase cafes and coffee shops around Toronto to encourage Torontonians to visit these unique spaces. The magazine aims to capture and share the aura and personality of privately owned cafés around the city while also sharing the experiences that people have in them.
Coffee shops and cafes have a unique aura to them unlike other public areas. Restaurants and chain coffee joints are often loud and busy whereas privately owned cafes have a more intimate and quiet aura to them as well as their own “personality” given to them by their owners. This magazine’s main goal is to show off the uniqueness of these locations and it is their ambiance that often times separates them from other public spaces.
Each issue showcases a selection of cafes found around the city and talks about the aura of each cafe. Interviews with cafe goers are present throughout the magazine, with individuals discussing why they enjoy visiting cafes.
The magazine is very image heavy with fewer graphic elements because each of these spaces have their own personality that should not be distracted from. Illustration is used to highlight different portions of these images to give the magazine a more whimsical and playful feeling