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Away

Away is a brand that exists to support girls entering the phase of their life that defines them as a woman. We know this is a frightening change, and we want to help take the worries away and be there for those that need help. To accustom to those that have different period flows, the starter kit comes in three different types - light, medium, and heavy.

Emily Eun

Branding

Packaging

The end of the term was quite rough and unfortunate as the world was hit with Covid-19, which prevented me from going out to print my final package. Therefore, I had to resort to creating mockups of what the package could potentially look like printed. This is a mockup of one of the packages. Despite this pandemic, I am still satisfied with the outcome, and hope to be able to continue this project once the situation gets better!

These are the items that come in the kit - a pad, tampon, pills, and sweets. The same illustrations are used on the individual items as well to make sure the branding is well used throughout the package. After simply reading about our brand and trying out our items, the users may then go ahead and purchase the full package. The pills and sweets are there to help deal with cramps and to satisfy the cravings that may come during that time of the month.

This is the booklet that comes with the kit which informs the users about our brand, and provides some information about menstruation. We hope that this booklet will do a great job in providing the helpful information needed.