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Ball Talk

Ball Talk is a speculative website that explores how textual information can be translated digitally to provide deeper and clearer understanding to a user by pushing the boundaries in which we understand websites to work. In attempting to define commonly used basketball slang, the website allows the user to visually control the movement behind each term creating an easier and better alternative in unlocking a deeper level of understanding about the sport.

Renee Yeung

Product Design

Information Design

Motion Design

Focused on simplifying the action of each term through one continuous, moving site, the website features animation paired with definitions and video examples to expand upon the information being taken in by a user. Allowing multiple levels of learning and examination to be accessible in one place can better help a user apply their knowledge of a term when used during a real-time game. Website made for desktop available here: https://balltalk.webflow.io/