This project is a re-design of Bigelow Tea's logo and identity. Using key components from the original design, I updated the logo to a more stylized and modern design, as well as re-designed the label for a loose-leaf tea collection by Bigelow.
Bigelow Tea is an American tea company, founded by Ruth Campbell Bigelow. Since the company’s original packaging and design in 1945, there has only been three re-designs, and the last released packaging is still fighting for attention against the many other tea and beverage companies currently on the shelves. I was challenged to re-design the company’s logo and packaging in order to re-brand them and enhance the companies good qualities.