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Boost

Boost is a brand that is created to help young adults with self-expression. The goal of our brand is to help young adults self-express despite living in a world that is vastly changing and being heavily influenced by what revolves around us. We aim to create a world where young adults are true to themselves and are experts at expressing.

Emily Eun

Branding

Packaging

Product Design

Boost is in the form of digital and physical. The physical piece is a mini box that comes with informational pieces, activity cards, writing cards, and a QR code that takes the users to an app. The mini information cards serve the purpose of letting the users know about the purpose of Boost, and hoping this would attract the right target audience (young adults). The cards also let them know what comes in the box, and the methods we like to use to help better self-express.

Other than the information cards, there are also activity cards and writing cards that come in the kit. The activity cards serve the purpose of giving the young adults daily activities to do, in order to practice self-expressing. For example, one of the cards would say "On this card, go talk to someone. Meet up with a friend or classmate, and have a conversation. Express your feelings, and true self with no filter". We hope that these activities will give some motivation for people to go out of their way to becoming a better person at expressing. There are also writing cards in the kit which are like mini journals. Outside of this kit, there are cardboards placed on public transit and on school campuses in order for us to help young adults learn to express even on-the-go. These cardboards are simply there for those that wish to doodle or write down how they are feeling, which we believe could make a big difference.

As mentioned previously, Boost is also available digitally. We have an app that is mainly for daily journaling. Through research and analyzing our findings, we have come to the conclusion that journaling is favoured by most young adults to self-express. Therefore, we have designed an app that is easy to use and navigate. The users have to simply create an account, and start their daily journaling!