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Caboca

A crowd sourcing food identification tool. Caboca allows users to easily plan their grocery list around their needs. Be it allergen concerns, dietary restrictions, or your goal to reduce your carbon footprint.

Melissa Coulbeck

Product Design

The goal of this design was to create a unique product that empowers consumers to improve purchasing decisions concerning the sustainability of the foods they eat.This tool would be created in order to make food sustainability information easily accessible to the masses. By providing a community a platform where they can document and share information on the foods they find, it encourages others to interact.

I have been interested in the food industry and its impacts on the environment and the people that work within it. It would seem that this industry is shrouded in mystery, and that many consumers are unaware of where their food comes from, this of course is not the consumers fault. Primary and secondary research was conducted in order to better understand consumers and the industry, what was found is that consumers do care, however doing this research on their own is complicated and time consuming.

At this stage I was then able to explore possible solutions to this problem, and ultimately chose a design that involved both community input and a built in database of information. This tool provides users with a broad understanding of many different food items, with all data either simplified or visualized so that it can quickly be taken in. In addition, community members have the ability to post food items they have found in their community. This allows others within a community to find these items making it easier for everyone to shop more sustainably. For example if someone came across a food item that is typically in excessive packaging, however this time it is not, they might want to share it with others, or perhaps it’s a specialty item like a good vegan cheese.