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Cakeface

Cakeface is a magazine that pushes boundaries in the beauty and fashion world. The latest trends, as seen on social media are featured on models of all ethnicities. Cakeface has never looked more delectable!

Anthea Persaud

Branding

Publication Design

I designed a seasonal magazine geared towards beauty and its relationship with fashion. This magazine addresses the lack of inclusivity in the beauty industry and draws from social media trends that are hot for the season. This is also a theme that is important to me as a content creator. As times are changing, the social media world is becoming such a major influence on beauty and fashion. Minorities often flip through magazines searching for a person like themselves who they can relate to - over the years this has gotten better, but is still shockingly sparse, making it a chronic problem. I felt that we could be doing better as a society to include everybody, while also featuring relevant trends.

When devising the magazine’s name, I wanted to portray a positive connotation with makeup and decided to play off of the derogatory term “Cakeface” and spin it into something progressive – something to be celebrated! Typically, the term cakeface is used to describe someone who is wearing a thick layer of makeup in an unflattering way. In Cakeface Magazine, we are applauding makeup and encouraging users to wear as much as they desire. All photography, makeup, and art direction was done by me.