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CHANGE Campaign

A social communication campaign addressing the issue of racism through the development of an effective strategy to change the views, attitudes and behaviours of the target audience.

A social communication campaign addressing the issue of racism through the development of an effective strategy to change the views, attitudes and behaviours of the target audience.

Using ethos to support my view point, the campaign is positioned in public transit to target the working class, while expanding into station restrooms to allow the “target audience” to be everyone.