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CHICHA Tea Cake

Finding the right tea can be a tricky process, so I created this package named CHICHA Tea Cake which includes seven fabulous flavors in one pack. Each flavor is associated with a Peking Opera mask by their similar characteristics. It’s a great way to help people enjoy different teas and learn Chinese culture at the same time.

Miranda Yinuo Yang

Branding

Packaging

CHICHA Tea Cake allows users to play with it when they rotate the tube that contains all the tea cakes. They can see all seven identical Peking opera characters and the information about their associated tea. Each character is carefully chosen and designed that can represent the flavor of the top seven teas in China.

There are two different versions of tea tubes, one is clean and the other is busy but both of them are different from the traditional Chinese tea cake package. I combined Western and Chinese styles into one which targets the young energetic generation.

For the individual tea cakes, I create this flower-shaped individual tea package instead of a traditional wrapping method, which could remind users about the visual that tea touches the water and get to stretch out.