“Colourfold” is a redesign of a pencil crayon case packaging in both English and Korean. The goal of this packaging is to make the clean up process a lot easier, and to fit in pencil crayons while remaining small in size. To appeal to children, the packaging is very colourful and each letter contains or is in the form of a brightly coloured animal.
Simply by unfolding the container, it allows consumers to see all the colours at once in its original packaging, instead of having to take it all out to get a closer look. Pencil crayons are in animal printed pockets.
On the bottom of the front cover, it says “15+1=Pencil Crayons”, which equals to 16 pencil crayons. As it is targeted to children, it is just a more playful way to announce how many pencil crayons the container holds.
The packaging is bilingual, with English on the front, and Korean on the back.