Core Grocers is a zero-waste bulk grocery store whose mission is to make it easier for consumers to make sustainable choices by offering them an accessible alternative to traditional grocery stores. In doing this the store encourages consumers to break harmful retail habits and develop a better relationship with food all while being able to feel good about their decision to save money and make an honest impact on climate change and global food sustainability. For this project I created the branding, packaging concepts, and a website for the fictional business.
Core Grocers connects consumers with local food producers, sustainable everyday items, and package-free bulk foods as well as a variety of other sustainability sourced and minimally packaged products. By eliminating multiple steps from the food supply chain, Core Grocers is able to alleviate food waste produced by distributors and common among retailers and cut down on the environmental costs of transportation and prolonged food storage. This model also allows the store to stock and market their food differently than traditional grocery stores.
Various packaging concepts were created for this zero-waste bulk grocery store that embodies the brands values of cleanliness and simplicity. The design utilizes the symbol of the brand identity and employs it across the packaging of a variety of store-branded products including breakfast jars and cold-pressed juices.
A website was also created to help promote the business and spread awareness about zero-waste products and shopping habits. The hope is to normalize zero-waste stores and disrupt the traditional food retail space.