Cruize is a carbon emission tracking app designed to make individual vehicle emission tracking easier and more interactive. The app is designed to connect with an in-car monitor system, which automatically collects needed information from each car use. The Cruize app compares the individual score to the average city score, and rewards users according to their ranking.
By making an emission score visible and interactive, I believe that this is an important way to get individuals to be more mindful of their driving habits. While not all vehicle emissions are able to be reduced, Cruize will encourage users to think about alternative solutions for short distance trips and consider introducing new habits to their lifestyle; such as biking or taking public transit when possible.
Users will be rewarded for their use of the app. When users have enough points on their accounts, they can trade in the points for a gift certificate or choose to make a donation to a local charity.