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Deep Blue

An SMART fish tank and mobile app that helps pet owners keep their fish alive. It visualizes the underwater ecosystem, providing critical information for pet owners to maintain the health of their fish.

Genice Chandra

Product Design

The Visualization The main feature is a glowing orb visualization of the different chemicals in water that are vital to maintaining fish. These chemicals are differentiated through colour and tone; when there is too much or too little of a chemical, the corresponding colour will appear. The ideal state is a blue orb (like the ocean), containing both light and dark tones, but devoid of other bright colors. Users can refer to this guideline within the application for reference.

Other features of Deep Blue include specific maintenance information for each fish in the tank, a history of the health of your fish tank, a custom feeding schedule and notification setting and tank maintenance status and instructions. All of these aspects work to ensure that pet owners are well educated about their fish.

One of the design goals was for the main visualization to double as a 'screensaver' to reduce information overload yet retain its purpose of providing information. The default view was rid of as much text as possible, transforming the information into a visually appealing scene that still contains all of the relevant knowledge.