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Defaced

I am the Creative Director and owner of Defaced. Defaced is a Canadian brand for the creatives. Powered by the people. Empowered to be distinct. In a culture of conformity, we stand out.

Matthew Conte

Branding

Product Design

Established in 2017, Defaced was powered by the people. The word "Defaced", meaning the making of your own, epitomizes the mission statement: dare to be distinct and overturn society's norms on your path. Everyone has their own story and is on their unique path.

I designed the entire brand identity and clothing for Defaced. In today’s world of fashion, following the hype is what most people do. I set out to create a clothing brand that not only stands for something unique but releases limited items designed and created using innovative materials and fabrics for ready-to-wear clothing. Aiming to combine luxury and streetwear, by curating a line of products that represent each individual distinctively in a competitive society. View more info at https://www.mjcdigital.ca

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