Fishchum is a brand offering fish oil supplements in the form of fruity gummies. The package design for this product is created in two parts – a vacuum formed fish shaped gummy dispenser which is encased inside a colourful box with an ornate sleeve.
The gummies come in three varieties and each one has a different flavour and type of fish oil gummy inside it. The yellow box contains a mix of fish oils forming a general Omega-3 gummy, the green one is Cod Oil and the pink one is Salmon Oil.
It is designed to be marketed to young children since they are less likely to eat fish as a dish. Offering three different kinds of fish oils allows children and adults with certain fish allergies have more options to choose from. The brand name is a combination of the words fish and chum (meaning close friend), so that children can interpret their Fishchum dispenser as their little fish friend.
To take out the gummy, the user simply has to open the dispenser by untucking the panel and then reach into the opening to take one out with their fingers. The sizing is appropriate for both children and adults. Once the gummies are finished, the container can be given a second life as a mold or a toy.