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Genetic Engineering: The Future of Medicine

This pamphlet is designed to end the negative connotations around genetic engineering being used in medicine. I used friendly illustrations and simple descriptions to teach people without the confusing scientific terms and diagrams. My goal is to convince people that GE can be an amazing tool that can save lives instead of being an unknown method that can only cause harm.

Tamsyn Ballantyne

Information Design

If people who are skeptical about genetic engineering could be convinced of its positive influences with an infographic pamphlet, then we could eliminate some of the world's most deadly diseases. Genetic Engineering is a technology that has been a big topic of discussion recently. The possibilities of developing GE research would solve so many of our problems including curing some major diseases forever. Selective breeding in plants and dog breeds has been going on since 5000BC, and it is another form of genetic engineering. Genetic engineering is widely known to be a science that we should not explore. Some people who have strong religious backgrounds believe that tampering with the genetics of a human being is changing what God created. On the other hand, some believe that once the science develops and it affects their whole ancestry, that those people are not consenting to the treatment. The people that are against genetic engineering think it is an ethical or religious problem. There are so many possibilities with genetic engineering, but curing some of the world’s horrible incurable diseases would be a benefit to anyone's quality of life.

CRISPR/Cas9 is a new tool in development that has the ability to edit the DNA of an organism, including curing diseases at a molecular level. Scientist have already made progress and predict with more research we could cure cancer, cystic fibrosis, muscular dystrophy, AIDS, Huntington disease, sickle cell anemia, and blindness. Genetic engineering could be used to change the entire gene pool of the human race by preventing a hereditary disease that have been running through the family for generations. Not only would it change that one persons genes, but it would continue through their offspring for generations as well. This research should be more widely accepted because could save millions of peoples lives as well as prevent suffering.

This project topic was out of my comfort zone, but I wanted to tackle it since I found it so fascinating. I had to start by doing TONS of research. I had to make sure that I, the designer, fully understood how CAS9 worked and also how diseases work etc. before I could explain it to anyone else. Some of the challenges I encountered along the way were figuring out how to condense all of the information I learned to include only the important stuff. It was also a challenge to be able to create the icons for the timeline that portrayed the event in history in a very simple way. Some of the events were very hard to encapsulate into one icon. Some of the events in history were quite similar as well so creating unique ones was hard as well. In order to address those problems, I created what my instinct told me to use as imagery, and took that image and tried to simplify that image. As for the information and breaking it all down. I had to sift through it all and figure out what was important to my specific point. the key is to get my point across as quickly and as simple as possible so that everyone in my wide demographic would be able to understand the content. Even though the science isn’t completely developed yet, there is another way people can help spread awareness about the beneficial aspects of genetic engineering. This pamphlet could help spread the word about this new medical advancement that could help save millions of people.

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