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Guided business canvas

Keeping track of goals, team communication and other important details can be challenging for many new businesses. Guided is a business planning app, based on the existing flourishing business model, which helps entrepreneurs and business owners with building an effective strategy and sharing new ideas within the team. Team Members: Alex Bletcha, Rangavi Logaratnam, Colin Coulson

Linda Shen

Product Design

The problem – Business planning and iterating goals can be difficult for many new business owners. After all, it’s the strategy and teamwork that determines whether a new business will succeed. Managing a team and focusing on the goal is oftentimes an overwhelming task for team leads, which results in problems for business efficiency and growth. Additionally, business owners are limited in time, which makes effective communication the forefront of a functional business planning app.

Approach – The business planning app is designed with a focus for entrepreneurs, and new small-scale businesses. Keeping this in mind, there will be users with varying levels of business knowledge and experience, which will create many challenges when planning their business. Thus, it is crucial to consider the learning curve involved in understanding the business model for new users, as well as the ease of adaptability to mobile form for experienced users.

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