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HANI

HANI is earphone packaging re-imagined. A solution for wasteful earphone packaging, consumers will no longer have to discard useless plastic boxes. It's a cute, simple yet multi-functional, reusable and recyclable earphone package.

Genice Chandra

Branding

Packaging

Product Design

The Plushie Concept The packaging consists of two parts—the plushie and the box. Earphones come wrapped around the plushie; the buds are tucked into pockets on the side and the plug is slotted at the bottom. This protects the buds, keeps them clean, and prevents the wires from unraveling and getting tangled. The plushie substitutes the emptiness of typical earphone packaging with additional padding for protection and re-usability. People can simply wrap their earphones around the cute plushies and throw them into their bags! The box adds a second layer of protection and security so that the earphones are not damaged during transportation.

The main focus of HANI is reusable and recyclable packaging. The box and its contents are designed to have multiple purposes, put together without a single drop of glue! Earphone Organizer Earphone Stand Cellphone Stand Reattachable Pieces

HANI HANI is a play on the words Han (from the name of the entire Korean peninsula, Han-guk) and ‘ear’ meaning the Korean Ear. The brand was inspired by the trigrams on the Korean Flag. The logo is an exagerrated happy expression to reflect the enjoyment people feel when listening to music using these earphones. The typeface for the wordmark and character names were designed from scratch, mimicking the shape of the characters. A defining trait of this typeface is the equal thickness of the strokes and the interchanging of flat and rounded terminals.