‘Hooked’ is a fish pellet packaging set that acts as a functional, sustainable alternative to traditional fish food packaging, offering a fun and paper-based alternative to commonly sold plastic fish food containers.
The colour palette and overall visual layout of the packages promotes a connection between the product and the user by mimicking popular pet store fish stocks and standing out among common fish food packaging. Additionally, the back of each packaging piece features a daily feeding checklist that promotes regular fish feeding, teaching children responsibility and preventing the overfeeding and underfeeding of fish.
A custom typeface mimicking playful handwriting was created for the project to complement other aesthetic choices made across the packaging set and to appeal to a younger demographic. The mouth of the fish is fully functional, and the size and shape of the overall design allows for a comfortable grip, especially for smaller hands.