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Hooked

‘Hooked’ is a fish pellet packaging set that acts as a functional, sustainable alternative to traditional fish food packaging, offering a fun and paper-based alternative to commonly sold plastic fish food containers.

The colour palette and overall visual layout of the packages promotes a connection between the product and the user by mimicking popular pet store fish stocks and standing out among common fish food packaging. Additionally, the back of each packaging piece features a daily feeding checklist that promotes regular fish feeding, teaching children responsibility and preventing the overfeeding and underfeeding of fish.

A custom typeface mimicking playful handwriting was created for the project to complement other aesthetic choices made across the packaging set and to appeal to a younger demographic. The mouth of the fish is fully functional, and the size and shape of the overall design allows for a comfortable grip, especially for smaller hands.

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