Illuminating homes with long-lasting starlight – removing the cold stigma around LED bulbs with narrative driven branding and a re-usable package that lasts even longer than the lightbulb.
Meaning “star” in Japanese, Hoshi employs traditional Japanese paper folding techniques to create it's magical form. Not only does the package keep delicate lightbulbs cushioned, it also transforms into a lampshade, doll dress, storage system or whatever else you can imagine. Reuse your package alone or collect them to combine into even bigger creations.
Repelled by the chaotically bright and cluttered packaging design found in lightbulb aisles, Hoshi provides a peaceful alternative that mirrors the serene energy you’d want to bring home. See the bulb's hue directly through the wrapper's colour and turn it in your hands as you take in a new piece of information on each panel. At the end, you'll be greeted with two lampshade ideas and beckoned to slip open the wrapper to see the endless combinations your package can become.