An augmented reality magazine that unveils the insincere marketing tactics of brands.
The definition of conspicuous consumption shifts from acquiring luxurious goods to supporting ethical brands. The number of belief-buyers who are looking to purchase intangible moral values attached to a product soars in recent years. Brands are fully aware that they have to take a stand on social issues to meet consumers' needs. However, not all brands genuinely support ethical values they often preach about. Hypocrisy is a magazine that unveils the insincere marketing tactics of those brands.
How to read the magazine? There are two ways to read the magazine. You can read it as a normal magazine, or you can download the Hypocrisy AR app on the App Store to enhance the experience. The AR app offers a more thought-provoking perspective on brands' insincerity.
Augmented Reality Integration: After downloading the Hypocrisy AR app, readers can hover their phone over the magazine when they spot the pink X icon with brackets to view the hidden malpractice of brands. See more at https://www.huong.design/work/hypocrisy-magazine