INTO THE WILD is a coffee brew kit that has all equipment users need to make their own pour-over coffee, includes a pouch of organic medium roasted coffee, a brass collapsible coffee dripper, a pack of fine paper filter and a lovely cup. The entire packaging material is recyclable which upholds the concept of protecting the ecological environment.
The trapezoidal packaging box looks like a showcase box, which provides the user with a sense of ritual when they open the package. The illustration for branding combines nature and coffee harmoniously, which gives users a feeling of being in the wild.
Users can easily remove a piece of paper filter from the upper pocket like taking a tissue.