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Kensington Market rebranding

Use befitting colour and illustration to build visual system for the Kensington market located down town Toronto. Low saturation rainbow colours help better way-finding system and categorize shops. Hand draw Illustration create unique style help grasp attention from public.

Lynne Cen

Branding

Publication Design

Environmental Design

Kensington Market is Toronto’s cultural mecca — a neighborhood filled with eclectic vintage shops, cheese and fish mongers, specialty meat and bread shops, cafes and a unique blend of restaurants featuring cuisines from all over the world. Revel in the Victorian architecture, brightly painted buildings, and art murals adorning public spaces, all of which showcase the unique character of Kensington Market and its centuries old roots.

Rainbow colours used in the branding system to refer to the Kensington market is an LGBT friendly community.also the low saturation colour system can help to organize the category better. Low saturation colour used to match the rich historical atmosphere of the area.

Liner drawing with a bit shade tells the depth of the object. Keep all the drawing simple to match the brand vibe. Colour of the line will follow the category the object belongs to. Keep away from cartoony style to keep it real quality.