Manifold Data Mining inc. is a data driven company that provides consumer marketing insights for businesses. They like to keep their website and its’ content simple, but they had recognized a need to improve their navigation system for their data and create an engaging experience for users. Winner of the 2019 Gold Vega Digital Awards.
The project consisted of improving the overall site with re-branding the company and creating an organizational system to easily navigate the data. In addition to that, I needed to create an engaging and user friendly visual experience with improved navigation and filtering, improve SEO performance, and content marketing
This web design project was driven by content strategy: creating an inviting site, and deepening their existing content for both search and user experience. We wanted to provide more opportunities for visitors to acquire the information faster and to get informed on their resources.
The biggest challenge was finding a way to organize Manifold’s data and have users feel less intimidated by the content. We let the power of human illustrations do the work in telling the story of the company and the data.