Mixtape Festival offers a twist on the traditional music festival through a performance lineup entirely of one-hit wonder artists. With music holding such an innate nostalgic quality, and music festivals serving as a large-scale cultural phenomenon for attendees far and wide, this fictional event evokes the fun and often silly memories and experiences associated with one-hit wonder songs of the 1980s, 1990s, and 2000s.
Inspired by the whimsical, fun, and often silly nature of one-hit wonder songs, the name Mixtape came from the idea that the festival's artist lineup was curated similar to how one would select songs to appear on a homemade mixtape, with each individual song representing a particular memory, experience, or emotion. All materials for the festival were designed in two languages, English and French, to reflect the location of the festival being in Andrew Haydon Park, Ottawa.
Bright yellow reflects the fun, often silly nature of one-hit wonder songs, paired with vector illustrations of traditional music festival merchandise and other gear in a colour palette of muted primary tones. The visual language is warm, friendly, and eye-catching, inviting passersby to buy tickets and attend this fun, yet unconventional, event. The typography of the festival name itself also reflects this idea, with each letter in Mixtape appearing to have been pieced together into a homemade creation.
Event tickets and an informational brochure were also designed to be given to attendees of the festival; the tickets representing each type of festival event, and the brochure outlining the weekend's events and performers for each day. Although challenging at first to display all the festival and artist information, I managed to find a visual hierarchy that worked well in highlighting key information. The brochure also unfolds to reveal a map of the festival grounds.