Monami is a self-care app where the user takes care of a virtual pet who will in return remind the user to take care of themself as well. It is designed to make the user feel engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. The brand name Monami is inspired by the french phrase "Mon ami" meaning "my friend." since the user is tasked with befriending and caring for a pet.
During the on boarding process, the user gets to enter their name and birthday, and also a schedule they want to follow, such as setting the duration of time for lunch, showering, exercising, sleeping etc. When it’s time to take on these activities, the pet will notify the user.
Whenever the user helps the pet with a task, the pet will remind the user to attempt doing the same self care task with them. So if they were feeding their pet breakfast, the pet will remind them to have breakfast as well.
Initially the user gets to choose one pet to take care of from a roster of four. As the user levels up, the pet will grow up, and once the pet is an adult they will move out to discover the world beyond home. This let’s the player access new pets to befriend and grow with. This gamification of self care helps the user stay more engaged with the app so that they continue caring for their own well being.