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Moving Clusters Lyrical Video

This project is a motion piece created to represent the lyrics of the first thirty seconds of the song "Moving Cluster" by Sleep Party People. I wanted to capture the playful and yet creepy tones of the songs, utilizing the motif of stretching and arms in order to complement the various typographic layouts of the motion piece. These motifs helped show the dynamic

Kha Van Tran

Motion Design

For this project, a colourful outline that is revealed through the stretching, exposing an array of colour, hidden in between the grey background and white foreground. I kept these elements greyscale in order to add some emphasis on the colourful stretching. The stretching was made to feel a bit off putting by being goopy and flesh-like. Furthermore, I created a texture using the distorted, scattered and scaled down letters of each word, providing a more drawn and imperfect experience.

For this project, a colourful outline that is revealed through the stretching, exposing an array of colour, hidden in between the grey background and white foreground. I kept these elements greyscale in order to add some emphasis on the colourful stretching. The stretching was made to feel a bit off putting by being goopy and flesh-like. Furthermore, I created a texture using the distorted, scattered and scaled down letters of each word, providing a more drawn and imperfect experience.

The focus of the video was the motion design of the typography, utilizing different compositions and easing in order to keep the viewer interested throughout the entire piece. Moving forward, I want to complete the entire video adding new elements and further compliment the lyrics with a variety of visual motifs, expanding beyond just the hand.