A comprehensive guide on choosing your next furry best friend, showcased using an 8 panel fold out pamphlet & reverse side poster. The 8 panels display a cross examination of the most popular dog breeds, and ones with the most common genetic disorders.
New dog owners, or people considering acquiring a dog need to be aware of the breeds that are at risk for specific conditions so that they may plan and accommodate accordingly. Due to the rising desire for purebreds, these genetic disorders are emotionally and financially draining; on top of the suffering to the animal.
The 8 breeds that I chose to focus on have a combinations of public popularity & prominent, if not certain health issues. From cross examining the most popular breeds of 2018 by the American Kennel Association, and dogs with the most prominent health concerns by multiple veterinary sources, I have compiled and illustrated a list of breeds which rise up to the top of both lists.
This delicate hand drawn approach allows for the information to be easily digestible to the viewer. By choosing a very muted colour palette, and using a single focus page layout, I hope to relay the scientific information in a way that is much less intimidating.