Nomade is a festival that brings together women in outdoor adventure seeking a community of support and empowerment. The three day festival takes place in Algonquin Park and features unique activities from canoeing, hiking, musical performances and bonfire parties.
The design process involved creating three distinct directions for the branding: representational, abstract and symbolic. The final direction was chosen because of its uniqueness and its ability to be applied to other branding media recognizably. The final poster combined the strongest imagery, typography and colour from all three posters.
Choosing sustainable materials in an effort to preserve natural landscapes was a large priority when designing festival collateral. The festival takes place outdoors, so it was important for the tickets to be able to withstand the elements and adventure. I created wristbands made of wood and rope, with custom barcodes, for attendees to wear within the festival grounds.
The promotional website for Nomade Festival, where festival goers can get all the information they need before attending Nomade Fest. The website can be toggled between English and French.