Designed as a luxury health snack & juice brand, Nosh promotes a positive eating experience through quirky illustrations and lighthearted catchphrases. It was designed to be both sophisticated & fun. Nosh makes the most of timeless & simple layout with a clean custom type wordmark.
Nosh packages both fresh-pressed juice and assorted dried snacks. On the dry package, the boxes can be differentiated by an abstract representation of their contents, illustrated on the side of the box. Both the bottles and the dry package include positive affirmations that elevate the snacking experience further, making it more enjoyable and positive.
Expanding the brand, the idea of defining the phrase “To Nosh” as “to snack with no regrets” opens up a world of possibilities in marketing the product to its consumers. Paired with the fluidity of the brand, it easy to imagine product line expansions and advertising opportunities.
This project was designed with environmental sustainability in mind. No glue was used when making the boxes and the reusable bottles are made of glass and a recyclable cap.