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Ontario Place Rebrand

The Ontario Place rebrand revitalizes a dull visual identity system, introducing a sense of excitement that better reflects the Canadian landmark.

PJ Musselman

Branding

Environmental Design

Ontario Place has been a Canadian Landmark since it’s Grand Opening in 1971. As the landmark has been and will be physically revitalized, Ontario Place requires a fresh brand identity to represent itself now and in the years to come. The new brand identity captures the diverse range of activities offered through its modular logo system and captures the sense of excitement Ontario Place fulfills with its colours and visual elements—all the while remaining true to its roots.