Overfishing is a brochure and app that raises awareness on the impending and detrimental impact of the collapse of global fisheries.
Overfishing aims to make people more aware of the impacts they are making when purchasing and eating seafood as well as how they treat the environment. Through illustration, the reader is led through a visual narrative of overfishing as a whole. The drawings depict the problems that overfishing causes and helps the user reflect and relate to the issue. A strong narrative is also the guiding force which allows for a more cohesive project. These elements create a more memorable and lasting experience leading the reader to help the cause.
Avoiding traditional methods of displaying information, the data is shown in a literal sense to give a clear understanding of the issue. The visual design pays homage to colour palettes and typography you may find in fishing towns.
For the app, I stitched all the illustrations into one long scrolling landscape where users can swipe through the different topics. To interact with the information the user can swipe down with the fishing lines and delve deeper into the data and the ocean. The visuals of the interactive elements relate to the topic at hand.