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Purpose Film Festival

The Purpose Film Festival was a practice in developing and applying a distinct and cohesive visual style across a variety of pieces. This project in particular featured one poster, a program guide, and a website. As an additional challenge, I decided to utilize both English and Traditional Mandarin (my two birth languages) to accommodate a wider demographic.

Justin Tiger Reinsma

Branding

Publication Design

The Purpose Film Festival first began as a simple typographic exploration. A large poster, using a favorite quote of mine, was taken and used to develop the style and motifs for the rest of the fictional festival. The quote I chose was cautiously optimistic, a phrase uttered to cope in the face of an undesirable moment. It's source, cynical and philosophical as it is, inspired a somber direction. A tranquil blue backdrop punctuated by a torn note, it's messy scribbles contrasted sharply against the sharp serifs of it's complementary text. It is these elements that would both inspire and shape the direction I would take in developing my fictional festival to expand on this visual system.

The festival itself would focus on introspective films, films that discussed philosophical topics in graceful ways. Additionally, it would seek to do so in both English and Traditional Mandarin. The visual systems developed in the previously mentioned poster were then applied in what could be described as a practice in contrast. The contrast of the stark white of ripped paper against the deep blues of the backdrop, the blotchy, dark illustrations beside the grainy texture of the body copy, and the contrast between the horizontal, left-to-right reading order of English with the vertical, top-to-bottom, right-to-left reading order of the Mandarin were all given appropriate care to create a strong and flexible visual system that complimented the festival and it's themes.

A website was also developed to showcase the festival and it's features. It utilized a similar visual system to the program, adding in images where appropriate, but still leaving much to the user's interpretation. The website featured all the same information as the program booklet, but in a format that allowed more dynamic elements, like trailers of featured films or short animations, like paper ripping across the splash screen.