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Re-Branding Ting

This project was about re-branding an international product that had a poor package design. I chose the soft drink company Ting.

Ashton Frohn

Branding

Packaging

Product Design

Ting is a Jamaican company that exports these soft drinks that are made with real Caribbean fruit. The first image shows the current packaging for the two flavours Ting has on the market.

This second image shows the updated packaging for the two flavours, as well as a third, new flavour called, "Tangy Orange." Oranges are also a Caribbean fruit, so it still fits in with the brand's slogan.