This music video challenges the idea that there is an “ideal woman”. The lyrics in the song describe one thing, while the imagery counteracts with that, showing that everyone is their own ideal self and does not need to fit into one type of mold.
The type used throughout this project is scanned handwriting. I chose to use hand done lettering to speak to the uniqueness of the woman portrayed in the video. Just like there is no mold to fit every woman, there is also not one typeface to fit every woman.