A conceptual rebrand intended to accurately reflect the masterworks housed within The Dalí’s magnificent architecture. This sophisticated design language takes visual inspiration from Dalí’s artistic quirks and motifs, in order to feel truly Dalí.
The monogram symbolizes emergence, as each letter grows from the previous. This is appropriate for The Dalí because forms emerging from others is one of Dalí’s more commonly explored motifs.
The upward reaching trajectory and contemporary forms utilized within the monogram are a nod to Dalí’s obsession with science and the future. The letters meld together to create an esoteric otherworldly connotation, while also emphasizing Dalí’s mixture of organic and geometric form.
The tagline “Your doorway to the surreal” is illustrative of The Dalí Museum’s primary function. The institution takes pride in chaperoning you through Dalí’s diverse dreamscapes. It provides an entry point. A place to lean into the absurdity and journey to the unknown. Here's a link to the full brand manual: https://cutt.ly/atG6MWs