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The Golden Crop Series

The Golden Crop’s series of packaging serves the consumer snack size portions of tropical dried fruit imported from the Caribbean region. With the emphasis on the colour yellow, the chosen fruits stay true to their original states while being playfully unified as a series.

Joshua Fagan

Branding

Packaging

A sense of play is created with the striking colour scheme that alludes to this package's brand name The Golden Crop. Moreover, the typography of The Golden Crop Series runs along the contours of the fruit to emphasize its shape.

There is an interplay between a visually driven fruit metaphor, and the functionality of the container. When the consumer opens the package, they invite themselves to a strongly identifiable inner layer of fruit skin and sliced fruit in the form of small containers.

Ease of use is granted by leaving space for the users fingers to grab the smaller containers