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Transparent Efforts

Inspired by the unwearable garments in fashion shows, this project is a runway piece that reflects on the current sustainability issues within the fashion industry. Using a plastic-like material and Styrofoam ‘down’ fill, the garment bridges a connection between fashion waste and plastic waste. The goal of the garment is to spark a discussion that revolves around the issues of fast fashion and the amount of excess clothes that are produced.

Ferdinand Ian Orden

Product Design

Information Design

The global fashion industry’s continual growth has developed into a market that creates more than we actually need. An estimated 80 billion clothes are manufactured every year and half of these garments are disposed within the same year. This project visualizes this excess amount of waste by creating a garment with materials that are thrown away without a second thought.

More than half of the clothes produced uses synthetic fibers, which is known to be a form of plastic. When these materials are put in the wash, they break into tiny fibers that eventually end up in the ocean. Although these microplastics are small in size, the amounts that are released can be comparable to other plastic products such as bags and straws.

The see-through nature of the jacket symbolizes the blurred transparency fashion retailers have with their consumers. A lot of companies use greenwashing tactics that showcases a false perception of the brand in terms of making their products sound environmentally friendly. Despite looking green, the products that they put out often use unsustainable material that is packaged up to be a product that is wearable. This is reflected across the whole jacket — from the plastic material to the Styrofoam peanuts.