Drawing inspiration from the mismatched retro dreamland that is Ushuaia, Argentina, this typeface is clear and distinguishable; quirky and personified. Ushuaia's very own branded custom typeface.
For clear readability and distinguishable signage, Ushuaia Regular possesses some key features. With open counters and large character widths for recognition at long ranges of distance, this heavy weight typeface also carries a medium contrast in stroke width. Flared terminals and soft shouldered serifs contribute to its playful and welcoming tone, while also asserting a level of sophistication and knowledge while it speaks to its readers.