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Vita Friends

Vita Friends is a packaging project created for vitamins that a person will look forward to taking and have easy access to. The package features an animal friend that reminds the consumer to take their supplements and a magnetic box that can adhere to surfaces like fridges, whiteboards, and even to other vitamin boxes.

Nicole Chan

Branding

Packaging

Vita Friends box has a friend that magically appears when the box is slid open. Each supplement box features an animal friend that will remind you to take one supplement a day. In addition to making it more fun, vitamin containers have traditionally been large.

In addition to making it more fun, vitamin containers have traditionally been large. The containers take up space in cupboards and counter tops, by placing a magnet inside the box. It can be placed on fridge doors and/or other magnetic surfaces. The boxes can also be magnetized to each other so that they can be brought out together while out and about