Wealthsimple Trade Redesign

Inaccessible to beginners, existing stock trading platforms are overwhelming with clunky interfaces and confusing jargon. Wealthsimple Trade alleviates these issues with their sleek design but with a confusing site hierarchy, minimized amount of features and lack of learning resources, it fails to be inclusive towards those with little to no trading experience. Through conducting a heuristic analysis considering both user and business goals, a redesign was created in order to make this amazing financial tool approachable, personalized, and easy to use for people of all backgrounds and identities.