A redesign of Wealthsimple's mobile stock trading app that empowers users of all levels through accessible information and a friendly facelift.
Leah Wei
Product Design
Inaccessible to beginners, existing stock trading platforms are overwhelming with clunky interfaces and confusing jargon. Wealthsimple Trade alleviates these issues with their sleek design but with a confusing site hierarchy, minimized amount of features and lack of learning resources, it fails to be inclusive towards those with little to no trading experience. Through conducting a heuristic analysis considering both user and business goals, a redesign was created in order to make this amazing financial tool approachable, personalized, and easy to use for people of all backgrounds and identities.
